Matrix analysis Essay Example | Topics and Well Written Essays - 1000 words

Matrix analysis - Essay Example This will simply enhance the level of competition (Dcstrategy.com). For the 5 years period, ranging from 2012- 2017, it can be said that the forecasted annual growth rate is around 3 – 5% per annum. This growth will be the upshot of the fact that the health benefit industry will be increasingly moving towards the point of maturity over the period of 5 years, thereby providing more opportunities and avenues for growth for businesses related to the health benefits sector (Dcstrategy.com) The health and fitness club, CBD Health Spa is highly focused on providing high level, customized service for the customers, while increasingly taking into account the diversified and personalized needs of each customer (cbdhealthspa.com) The health and fitness club provides highly dedicated customer services to its customers, who focus on giving the customers, with the required level of motivation that is needed for maintaining continuity of the exercise and thereby helping them to gain benefits out of the program. SO: In order to take maximum advantage of the high growth possibilities in the future, the CBD Health Spa can focus on launching new clubs in new regions while offering the diversified gamut of services to the new customers. ST: In an attempt to prohibit the threat of low barriers to entry and emergence of new competitors, the brand can opt for forming a joint venture with some of the major players, thereby safeguarding themselves from being eradicated due to competition from strong market players. WO: The club can focus on opening new centers in new areas and taking advantage of the prospective growth opportunities that are being promoted by the government. This will eradicate the weakness of the club’s limited existence in only a particular location. WT: The WT is focused on reducing the weakness and threats (Koontz & Weihrich, 2006, p. 108). The club can increasingly build up on the brand