Research proposal Essay Example | Topics and Well Written Essays - 3000 words

Research proposal - Essay Example With this virtue, the research proposal presented here shall provide a specific structure to the ultimate research work mentioning the aim and objectives to be amended in the final discussion of the research. It will also intend to suggest an appropriate research methodology, apparently highlighting the importance of the research topic and evaluating its future scope. Table of Contents Abstract 2 1. Introduction 4 1.1. Research Problem 4 1.2. Background 4 1.3. Research Aims and Objectives 6 2. Literature Review 8 3. Research Methodology 10 3.1. Types of Research 10 3.2. Research Approach 12 3.3. Data Collection Process 13 3.4. Data Analysis 14 3.5. Limitations of the Research Methodology 15 3.6. Recommendations 16 References 18 Bibliography 21 1. Introduction 1.1. Research Problem Research problem is referred to the area of interest identified in the research work. It is termed to be an important element for a research work as it provides a purpose to the research which again signifi es its ultimate objective. The research problem also provides certain specific research questions which in turn simplify the research process specifying the focal point of the research. 1.2. Background Sodexo is an international company which was set up in 1966 by Pierre Bellon. By its origin it is a service based company and renders its customers with a wide range of services. However, the company mainly focuses on its catering services to general public and fine dining customers as well. To be mentioned, the major objectives of Sodexo are attaining a sustainable growth of at least 7% per annum, reaching 6% operating margin, gaining the recognition as a global leader, developing the employee base and increasing its brand awareness and brand image at large (Sodexo, 2010). To encourage its virtues, Sodexo has also been recorded to be the first company to enter the contract of catering with the 2012 UK Events Industry Fair Pricing and Practice Charter. According to this contract, Sode xo Prestige, the catering group of the company is entitled to serve the chief customers in 2012 Olympic Games. This indeed is a great opportunity for the company to move ahead in accomplishing its optimum objectives (Sodexo, 2009). Therefore, the research problem which can be identified is to develop a well-designed uniform with key consideration to the aspect of the brand image of the company in representing 2012 Olympics and its employees’ perceptions. With this concern, the suggested research questions can be stated as follows, 1) What is the Brand Philosophy of Sodexo? 2) What are the Ethos and Values of the company? 3) What kind of uniform look would represent the company in the best possible way? Based on these research questions, certain significant research aims and objectives have been suggested in the following discussion. 1.3. Research Aims and Objectives Being an active participant of the service industries, fashion industry provides an utmost priority to the aspe ct of client satisfaction which enhances the possibility of client retention in future. Hence, it rewards the designer a long-term benefit. In this milieu, it shall be quite supportive to determine the research aim and its objectives focusing on the perception of both the primary and secondary customers (Dickerson, 2004). The primary aim of the research work shall be focused in